Toledo: Cebu’s Western Supah-Powah!

This weekend, the family,  together with Satchmo, decided to head West to the mystic City of TOLEDO. Toledo City is one of the ‘founding cities’ of Cebu. It is also an integral part of Cebu’s early boom a few decades ago due to the operation of industry giant Atlas Consolidated Mining and Development Corporation. Enjoying its 2nd class status, Toledo benefited much from Atlas’ success. For a time, citizens of Toledo enjoyed the vast income generated by the company. At that time, basically EVERYONE in Toledo worked for Atlas. Even residents from nearby municipalities – Balamban, Lutupan and Asturias – were on Atlas‘ payroll.

Then, in 1994, Atlas announced that it would go on a “care and maintenance scheme” and operation would have to be suspended (although key managerial positions were retained). They said that it was due to an unusually huge typhoon which flooded the copper mines resulting in delays. With Atlas’ closure, huge numbers of families were displaced and a state of ‘panic’ struck Toledo. Most families moved to Cebu City.

Today, no more (or very little) trace of Atlas’ shutting down can be observed in Toledo. Business is back (as well as its residents) and the city is booming once more. According to analysts, no sudden economic crisis could bring Toledo City down (even Atlas’ closure). They say that the ‘drought’ that ensued after Atlas’ move was due to panic and not the city’s capability per se. Another reason they pointed out is that Toledo is the only Westbound City in Cebu. The rest – Danao, Mandaue, Lapu Lapu are facing Bohol. With its port situated right across San Carlos City in Negros, and in between all western Cebuano towns, there was no way that Toledo would drop to its knees.

On the way to Toledo. The roads are awesome. I didn’t find a single hole. hehe.

The Coast of Toledo City. (with part of Atlas’ remaining ‘operational structures)

Port to San Carlos City, Negros Occidental

Clean market. I have to commend Toledo City for keeping their market clean and orderly. Well done! =)

Just the type of life that we all want. No traffic. No hassle. hehehe.

These bikers from Cebu City grabbed a quickbite before hitting Balamban and the Transcentral.

Interior of market. I told you it’s clean.

Busy day at the market.

Closer look at Atlas

Lighthouse with very small head. hehehe


More photos:

– Aunty, Ma and Osman shop at the market / Pedicabs waiting for passengers


– Another angle of the lighthouse / Road to Lutupan


– Tasty and clean food! / Clean Market


– View of the boulevard


Guadalupe Elementary School
Welcome to Tidet-Tidet Land: Dalaguete

Read My Other Stories!

The Scent of Yesteryears When I was in college, I hated the idea of riding a O6A jeep (plying V. Rama Avenue) to school.  Sometimes, even though it usually meant that I'd be l...
Miss Cebu 2010 Finalists POLL Here are this year's official Miss Cebu finalists. Who's your bet? ------------------------ Finalist No1 -------------------------- Finali...
The Other Side If you're familiar with the South Road Properties (SRP,) you will know that the only side exposed to the Cebuano public is the 'front' side. This side...
Brand New Larsian After its temporary closure after the Sinulog celebrations this year, the new Larsian complex was finally officially reopened a few weeks ago. The pro...
Disco Night in Medellin A few weeks ago, my officemate Cring2x told me about the town fiesta of Medellin. Cring2x and her family are from Medellin (although they also live in...