Cube = Cebu

When SM unveiled their design for Seaside City at the South Road Properties, many people were automatically intrigued by the shape of the mall. Unlike most SM malls, the main mall at the Seaside City complex was circular. Years ago, when the SM Mall of Asia in Pasay was completed, people were quite thrilled to see a huge sphere standing right in front of the huge boxy structure. People automatically speculated that since SM was building a circular mall at the SRP, the icon in front of it wouldn’t be round. That it would either be rectangular or square. And true enough, last October 28, SM opened to the public the icon which (I feel) shall very soon become one of the most photographed spots in the whole island – The Cube.

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To get to the Cube, just follow the signs. If you know how to get to the San Pedro Calungsod Church, getting to the Cube should be a breeze.

Quick snap of SM Seaside City Cebu, Isn’t she a beauty?

Mall facade facing the Mactan Channel.

And look at the ‘park’ in front of the mall. Pretty lovely. I especially like the tilework.

Plenty of room for various kinds of activities. Like flash mobs and street performances.

Pano-shot of the Cube. Click photo to enlarge.

The Cube. Doesn’t it look gorgeous?

According to official SM briefs, the Cube was created to symbolize the strength and stability of the Cebuanos.

The top selfie spot in the coming days.

I knew it!

Up close and personal. Beautiful.

And it’s facing the sea. I bet it would look amazing from the ocean.

Plant boxes and stairs facing the channel.

Amazing. It’s all about balance, consistency, and beauty.

The same from every angle.

Grand staircase to the main entrance.

I love the patterns on the pavers.

I have a feeling this will reveal a pretty picture when viewed from the air.

Pretty plant boxes. And it’s pretty obvious they’re going to include some water features.

Also love the addition of new types of palms.

And the lampposts are so modern and present.

What do you think of SM Seaside City so far?

What do you think of the Cube?

Share your thoughts. 🙂

11 thoughts on “Cube = Cebu

    1. Para nako, its not considered as knock off. Layo ra man gud. Im talking about the design ha not the shape of the design which is of course Cube. Gi-cube na sa SM kay mao man ang word na ma-come up kung bali-balihon nimo ang word na Cebu. I think mao na ang basis so syempre mo-pattern gyud sya ug cube na design. Yes parehas sila nga cube ug shape pero kung imo i-compare ang design aw naay kalainan. And personally I like the SM design not just because taga Cebu ko. And i think nice man pud ang kanang naa sa California. 🙂

  1. I agree with Markin Gomez. Cube is cool! It is a well thought of logo for Cebu SM’s Seaside City. Cube is a universal symbol of matter, stability, solidarity and truth. Cebu is an anagram of Cube; thus, Cube = Cebu = stability, solidarity and truth. SM’s Seaside City is designed by well-known U.S.-based Arquitectonica, which is a full-service architecture, interior design and planning firm with regional office in Miami, New York and Los Angeles. Its global practice of more than 500 professionals is supported by regional offices in Paris, Hong Kong, Shanghai, Manila, Dubai, Lima and Sao Paulo. The Cube as symbol of Cebu SM’s Seaside City Mall is a novel (original) idea that can very well stand on its own.

  2. Ley, matsalams!!! kumbati kaau! i always like your work here. it gives us a pretty good picture of whats improving in Cebu. Keep up the good work bai…..inum nya ta…!!! hahaha

  3. Ley, I like the photo of the guy carrying the Cube on his shoulders. What’s next …? You’re opening a can of possibilities!

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